Deep research. Calibrated scoring. Expert interpretation. Every assessment answers one question: how well are you executing your commercial strategy?
The Commercial Health Check is a structured evaluation of how effectively a B2B company communicates its value, prices its products, and builds buyer confidence. It's based on deep research across multiple sources — not just a surface-level website review.
Every assessment answers the question: how well are you executing your commercial strategy? The score reflects commercial execution quality. A further engagement (the Value Recapture Plan) evaluates the health of the strategy itself.
Each assessment draws from multiple data sources to build a complete picture of how a company presents itself to the market.
Employee sentiment, marketing execution patterns, competitive positioning signals, and customer base indicators — gathered before we visit the website.
Systematic evaluation of messaging, positioning, pricing architecture, packaging structure, buyer enablement content, and trust signals across every public-facing page.
G2, Capterra, TrustRadius, Gartner Peer Insights, and industry-specific platforms. Exact review counts, ratings, recency, and sentiment themes.
Top competitors are scored using the same framework, creating a direct comparison that shows where you lead and where you lag on each dimension.
Companies are scored across five dimensions that cover the full commercial surface area — everything a prospective buyer encounters when evaluating whether to do business with you.
Each dimension is broken into specific, observable sub-scores — 28 in total — each scored on a standardized rubric with clear tie-breaker rules. Every score is evidence-based: if we can't observe it, it's a zero.
Scores aren't graded on a curve or assigned based on gut feel. They're calibrated against a growing database of B2B SaaS company assessments, refined with every new analysis.
Score distribution across our universe:
Most mid-market B2B SaaS companies score between 45 and 65. A score in this range doesn't mean the product is bad — it means the commercial execution isn't keeping up with the product.
The Commercial Health Check evaluates commercial execution — how well you communicate, price, and sell. It does not evaluate:
That gap between product quality and commercial execution is exactly what this assessment is designed to surface.
The Commercial Health Check shows where your execution gaps are. The Value Recapture Plan answers why they exist and what to do about them — including the strategic questions the Health Check doesn't cover:
▸ Is your pricing architecture capturing the value you deliver?
▸ Is your messaging aligned to what customers actually care about?
▸ Are your people and processes set up to execute the strategy?
▸ Where is the highest-ROI opportunity — and what's the 90-day plan to get there?
Typical value identified: 20–30% in addressable revenue gaps per company.
The methodology was developed by Michael Himmelfarb, who spent 14 years at Nielsen building one of the industry-standard measurement platforms for CPG growth strategies. He then applied that measurement discipline to GTM strategy across 40+ companies as a growth-stage CMO and PE operating partner.
The scoring model is built from hands-on experience with real GTM transformations — not academic frameworks. It's been refined across 100+ assessments and continues to sharpen with every new company in the database.
Every assessment is expert-reviewed before delivery. The methodology is consistent across every company, which means scores are directly comparable — across your portfolio, across time, and against the universe.
For the full methodology white paper, read here.
Every assessment includes a complimentary 30-minute expert review call.
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