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The Commercial Health Brief.
Data-driven insights on the commercial strategies that separate winners from the field — pricing, positioning, buyer experience, and trust.
Same growth, fifty points apart
We scored 120 of the 2026 Inc. 5000 members. Among the software members, companies that grew at the same rate landed as far as fifty points apart on commercial strategy, and nothing in the financials tells you which one has the upside left.
Read the findings →
August 2026 · LinkedIn
Thinking of trusting AI with your commercial strategy? The data says “not so fast”.
Three leading LLMs were asked for competitive strategy recommendations on the same companies. They disagreed 92% of the time and missed basic company facts. AI can do 80% of the ideation work in seconds — the last 20%, the data, validation, and human judgment, is where 100% of the business value lives.
8 min read · AI, Validation, Commercial Strategy
Issue #4 · May 2026
The Dark Funnel: Why Tech Marketing Attribution Fails and What to Do About It
Standard marketing attribution captures only 30% of what drives a B2B purchase. The other 70% — Gartner’s “Dark Funnel” — sits in pricing, positioning, trust, and the rest of commercial strategy.
6 min read · Dark Funnel, Marketing Attribution, Pricing & Packaging
Issue #3 · April 2026
How to Get the Biggest Return from Commercial Strategy Improvements
Your weakest commercial dimension sets your ceiling. Data from 800+ companies shows that improving all four dimensions in parallel produces compounding returns — companies above median on all four win at 48% vs. 5.6% for those clearing none.
7 min read · Multiplier Effect, Balanced Scoring, Value Creation
Issue #1 · March 2026
We Scored 800+ B2B SaaS Companies. Here’s Why Some Do 10X Better.
Remidi high-scoring companies are 4X more likely to become category leaders. PE-backed companies are the worst-performing funding group despite having the most resources. The data behind both findings.
5 min read · Commercial Health, PE Performance, Scoring Model
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