The Commercial Health Brief
Data-driven insights on the commercial strategies that winners use to win. Based on 700+ companies scored across 28 sub-dimensions.
Companies with high Commercial Health scores are 11x more likely to be market leaders. PE-backed companies are the worst-performing funding group despite having the most resources. The data behind both findings.
Read article →PE portfolio companies trail winners by 23 points in Pricing & Packaging. We break down where the gaps are, which sponsors get it right, and what the renovation plan looks like.
Trust & Credibility carries 50% of the model weight for a reason. The hard numbers on what the best companies build that most companies skip.
Companies that score high on both Buyer Experience and Trust & Credibility outperform companies that are strong on just one. The combination effect explained.
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