The Commercial Health Brief
Data-driven insights on the commercial strategies that separate winners from the field — pricing, positioning, buyer experience, and trust.
Standard marketing attribution captures only 30% of what drives a B2B purchase. The other 70% — Gartner’s “Dark Funnel” — sits in pricing, positioning, trust, and the rest of commercial strategy. Remidi data shows top-quartile companies are 10x more likely to be Winners.
Read article →Your weakest commercial dimension sets your ceiling. Data from 650+ companies shows that improving all four dimensions in parallel produces compounding returns — companies above median on all four win at 48% vs. 5.6% for those clearing none.
Read article →Companies with high Commercial Health scores are 10x more likely to be market leaders. PE-backed companies are the worst-performing funding group despite having the most resources. The data behind both findings.
Read article →See where your company or portfolio stands. The first assessment is free.
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