Catch the problems before they show up in the financials. The commercial strategy measurement system for PE portfolios.
Sources: A&M 2025 · Simon-Kucher 2025 · EY PE Survey 2025 · Gong 2025
Common measures to get moving on your biggest commercial opportunities. The NPS for your value creation plan.
Three decades building commercial measurement businesses — including a $200M+ global analytics platform at Nielsen used across 27 countries. We know how to build data systems right. As a 5x PE-backed SaaS CMO and 3x Operating Partner, we know how to make that data actionable. Meet the founder →
Independent scoring, same framework, every company. See what's working without relying on management to tell you.
Commercial strategy problems are leading indicators. Scores surface them months before revenue misses.
Scored, ranked, benchmarked. When data shows bottom-quartile pricing, the debate ends and work starts.
Score every company. Benchmark against peers. Prioritize what to fix. Track whether it's working.
0-100 across four dimensions and 28 sub-scores. One number that tells the whole commercial story.
Compare against competitors, your fund, and the full database.
Prioritized actions ranked by revenue impact. No guessing.
Quarterly re-scoring shows what's improving, what's not, and where to focus next. Snapshots fade — trend lines drive decisions.
Deep research into how each company conveys value, builds trust, and makes it easy to buy. Expert-reviewed recommendations to stop the leaks before they hit the financials.
See Where You Score200+ data sources per company. Website, reviews, competitive intel — gathered in hours, not weeks.
Three decades of commercial strategy experience. Every score is reviewed and calibrated by hand.
4 dimensions. 28 sub-scores. Same rigorous framework applied to every company, every time.
48 hours. No cost. No commitment. Just data.
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