Examples
Three sample reports
See what a full commercial strategy assessment looks like.
Every assessment delivers a comprehensive scored report with dimension breakdowns, competitive benchmarks, and prioritized recommendations. Three real examples across very different industries.
Janam Technologies
Rugged Mobile Computing · Part of HID (ASSA ABLOY)
12
Early / Rebuilding
Product specs dominate without buyer outcomes. No visible social proof. Differentiation claimed but unproven. A strong product with weak commercial execution.
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Boundless Markets
B2B Marketing Research & Intelligence
57
Approaching Ready
Messaging scored 100. Strong trust signals when competitive differentiation is included. Gaps in third-party validation and buyer self-service create deal friction.
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Agiloft
Contract Lifecycle Management · PE-Backed (2024)
65
Approaching Ready
Exceptional trust signals (91) with clear, evidenced differentiation. One critical gap: Buyer Experience scores 30 and pricing is invisible. Strong product with a weak evaluation path costing pipeline.
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Every report includes
The same four things, every time.
01
Overall Commercial Health Score
0-100, benchmarked against 800+ companies.
02
Four dimension scores
Messaging & Positioning, Pricing & Packaging, Buyer Experience, Trust & Credibility.
03
Prioritized findings
What’s working, what’s broken, what to fix first.
04
Quick-hit actions
Tactical moves you can execute this week.
Next step
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