About

Built by people who’ve built measurement businesses before.

The methodology behind Remidi comes from decades of building and running commercial measurement businesses, PE operating experience, and hands-on GTM work with hundreds of companies.

Michael Himmelfarb, Founder & CEO of Remidi
Michael Himmelfarb
Founder & CEO

I’ve spent thirty years as a commercial operator — including as a global GM for consumer panel services at Nielsen, a fractional CXO and advisor to 40 tech startups, and an operating partner at three venture funds.

I started Remidi to fill a data gap facing middle-market companies: demand generation and sales execution run on data, but commercial strategy — pricing, positioning, ICP — usually runs on judgment alone. Remidi gives investors and operators the same high-quality data and insight their larger counterparts use to make smarter, faster, and more profitable decisions.

The scoring methodology behind Remidi comes from doing this work hands-on with dozens of companies, then codifying it into a system that scales.

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Advisors

A bench of operators and builders.

Jeff Judge
Jeff Judge
Technical Advisor · ex-CTO, Arrive, Bright Labs, Orbitz
Steven Fund
Steven Fund
Head of Branding, AMD; ex-Intel CMO
Jeff Eckerling
Jeff Eckerling
Growth-tech exec & PE operating partner
Peter Commons
Peter Commons
Ex-Amazon & Groupon; Prof., U. Wisconsin
Mark Achler
Mark Achler
Managing Partner, Math Ventures

Investors and operators our team has worked with

Edison Partners, Mercury, Platinum Equity, Collins Willmott & Co., Nielsen, Serra Ventures

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